Aegis Brand Strategy

Selected work

Selected work across sports, entertainment, and membership brands, showing how strong creative drives real growth.

Selected work 01

Right to Bear

Challenge

At three years old, Right to Bear, a self-defense legal protection company, was competing with larger players such as USCCA and U.S. LawShield on a minimal ad budget and a weak website.

Strategy

The brand strategy centered on “PURE Peace of Mind”: warm imagery of families, couples, and children rather than tactical imagery; a redesign of the original soft bear icon into a stronger, more protective one; and the belief “warm on the people, strong on the protection”—reflecting the owners’ care for members and treating them as people rather than policy numbers.

Brand expression

Once the brand was defined, it came to life as Hank, the bear who became the living, breathing embodiment of Right to Bear: its people, its persona, and its promise.

Hank the bear stands beside a smiling woman in an outdoor shopping plaza. — Hank, the bear who became the living, breathing embodiment of Right to Bear.

In-house team work 02

Orlando Magic

Role

As part of the Magic's in-house creative team, Aegis's founder helped develop a modern look.

Creative work

The creative work spanned billboards, social media, in-game programs, sales campaigns, posters, games, and behind-the-scenes content.

Selected work 03

U.S. LawShield

Challenge

U.S. LawShield was the #2 company in self-defense legal protection, but its brand was aging. With no Creative Director, leadership was considering rebuilding the creative team.

Approach

Aegis’s founder built on the team’s strengths while adding to it, refreshed the brand, and led conversion and direct-response creative.

Next steps

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