Senior creative direction for U.S. businesses investing in marketing without a creative director leading it.
Most growing businesses are making marketing decisions without an experienced creative voice in the room. The result is a brand that looks different everywhere it shows up, and campaigns that spend money before anyone knows if they'll work.
Aegis brings 39 years of advertising experience to your business.
We help you find the big idea that sets you apart, keep your brand clear and consistent across every channel, and give you an honest read on whether your marketing will land before you put money behind it.
Led by D. Craig Fleck, with 18 years as a Creative Director.
Aegis works as your fractional creative director: the thinking of a senior creative director without the cost of hiring one full-time.
Make it
unmistakably
yours.
One point of view for the brand and the work it puts into the world.
Clear in the brand. Considered in the campaign.
The right kind of partnership
Our primary focus
For U.S. businesses with 10–250 employees already investing in marketing, but without a creative director leading it. We help owners and small marketing teams make clearer brand and campaign decisions before more budget is committed.
Also a fit
Already have a creative director or in-house creative team? For similarly sized U.S. businesses, Aegis brings an independent point of view that strengthens the work. We work alongside your team; we never replace it.
A clear first step
A senior creative review of your brand and one priority campaign, with a clear plan for what to fix first.
Get your ScorecardWhat comes next: Optional Project Creative Direction or Ongoing Creative Direction + Strategy.
$1,250 one-time
AI can give you a logo, a name, and a few lines of copy in minutes. What it can't do is turn those pieces into a brand that looks, sounds, and works the same everywhere your customers find you.
$2,500 flat.
See what's includedThe work, in two dimensions
Keep the brand recognizable wherever the work appears.
Turn the intent behind your brand into clear creative direction teams can use across channels, campaigns, and everyday decisions.
Clarity across every expression
Campaign performance
Bring audience, message, and creative choices into the same conversation—so the next campaign decision is grounded in what the work needs to do.
Better decisions, campaign by campaign
Illustrative sample
A fictional morning cold-brew ad, shown before and after a creative-direction pass.
Improve the creative before increasing spend.
Selected work 01
At three years old, Right to Bear, a self-defense legal protection company, faced larger competitors such as USCCA and U.S. LawShield with a minimal ad budget and a weak website.
Its “PURE Peace of Mind” strategy replaced tactical imagery with warm images of families, couples, and children; reshaped the original soft bear icon into a stronger, more protective one; and promised to be “warm on the people, strong on the protection”—reflecting the faith-based owners’ genuine care for members and treating them as people rather than policy numbers.
Once the brand was defined, it came to life as Hank, the bear who became the living, breathing embodiment of Right to Bear: its people, its persona, and its promise.
Selected work 02
U.S. LawShield was already the #2 company in self-defense legal protection, but its brand was aging and outdated. This was a refresh and scale-up of an established brand, not a build from scratch.
With no Creative Director, leadership was considering rebuilding the creative team. Aegis’s founder tested where the team was strongest and built on those skills rather than replace them. Over time, Aegis’s founder added to the team, refreshed the brand, and led conversion and direct-response creative.
The result
Membership grew from 550,000 to over 700,000 in 14 months. Daily new members grew from 110 to 200. Engagement increased 25%, with stronger brand recognition and increased online sales.
In-house team work 03
As part of the Magic's in-house creative team, Aegis's founder helped develop a modern look across billboards, social media, in-game programs, and sales campaigns, building anticipation and excitement for fans.
A considered first step
The Scorecard begins with your context: your business, the work in front of you, and where sharper creative direction could help. A free 20-minute conversation is also a useful place to start.
Led by D. Craig Fleck, with 18 years as a Creative Director and 39 years in advertising.
About the founderAegis Brand Strategy