Question 1

What does Audit & Strategy include?

Accepted Answer

Audit & Strategy is a one-time engagement at $1,500–$2,500. It is a focused brand and campaign assessment that provides a Brand & Campaign Scorecard and prioritized recommendations.

Question 2

What is included in the Core ECD + Strategy Retainer?

Accepted Answer

The Core ECD + Strategy Retainer is $2,000–$3,500 per month for ongoing creative direction and strategy. Its scope is one brand and one active campaign at a time, with async review of up to 2–3 creative assets per week and one strategy call per month.

Question 3

How is Media Management priced?

Accepted Answer

Media Management is an optional add-on, scoped and charged separately from consulting. The fee is 10% of ad spend with a $750/month minimum. Ad spend itself is separate from the management fee.

Question 4

How is Custom Execution scoped?

Accepted Answer

Custom Execution is an optional add-on in addition to consulting, priced at $1,000–$5,000 per scoped project. Deliverables and project price are agreed for the scope.

Question 5

What happens when I start with an audit?

Accepted Answer

At /audit, share your name, work email, agency website, and the challenge you want to discuss. Then select an available time for a focused 20-minute introductory call. The intake and call scheduling happen in that order in the same flow.

Question 6

What should I prepare before the introductory call?

Accepted Answer

A short overview of the challenge is enough to start. Detailed brand assets, ad-account access, spend, and campaign goals can wait until the audit is agreed.

Question 7

What can happen after the audit?

Accepted Answer

The one-time assessment provides a Brand & Campaign Scorecard and prioritized recommendations. If ongoing support fits those recommendations, the Core ECD + Strategy Retainer can be discussed against its published scope.

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